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Are Sweatshirts Going to be the Next Big Thing?

By |   March - 1 - 2010



Last year the runways were packed with sweatshirt material as designers looked to combat the economy by finding an affordable fabric and a comfortable versatile look that would appeal to people trying to cut corners. This year may be the year of the sweatshirt.

One designer that’s creating a stir with their sweatshirt designs that go from day to night is Aiko. The fabrics they have chosen are not your standard sports team sweatshirt fabric but much more luxurious and comfortable, almost high quality in their feel. And Aiko has added embellishments in a way that is appealing, attractive and so far removed from a bedazzling grandma. Some of their outfits aren’t quite day to night quality and they’re definitely not budget conscious, but it’s a step in the right direction.

The problem with sweatshirt material is that no matter how luxurious and high quality it is, it’s still going to look like a sweatshirt. Hopefully more inexpensive designer sweatshirt looks will start hitting the racks soon and the price will more closely match the fabric and the look. Until then you’re probably stuck with old school sweatshirt fabric or overpriced new sweatshirt designs.

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