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Who is Ed Hardy?

By |   March - 4 - 2010

David-Beckham-Ed-Hardy

A couple years ago some unusual t-shirts started popping up on celebrities, the t-shirts were made of soft worn fabric and featured a graphic print on the front that was loud and busy and sort of resembled an elaborate tattoo. Printed clearly on the t-shirts was the name Ed Hardy. But who is Ed Hardy?

Ed Hardy is a pseudonym for designer Christian Audigier who burst onto the scene about seven years ago and now is the proud owner of nine international fashion brands and a slew of fans, both famous and not.  Although today Christian Audigier is known as the creator of Ed Hardy and most recognized for his t-shirts, this wasn’t always the case. He previously went under the moniker of the King of Jeans because of his signature work for Mackleen Jeans, Diesel and Levis. And today Ed Hardy Jeans looks to carry on that title and turn Ed Hardy into the King of Jeans.

Ed Hardy Jeans

Ed Hardy Jeans

But obviously, as any good designer knows, one or two lines are just not enough, you need to take that popularity and run with it as far as you can. In that spirit the Ed Hardy line is branching into clothing for women with Ed Hardy dresses, Ed Hardy hoodies and even some Ed Hardy shoes.

No matter who Ed Hardy is, one thing is certain, his signature style has some lasting power and is probably going to explode into every area of fashion, he might even create a few new ones.

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